Keys and Costs

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Draft · simulation only

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Draft · simulation only · 1

Stamp duty calculator

Audience hypotheses · not user research: Home buyers

Buying a home? Review the stamp duty inputs before you calculate. Check the result’s scope and sources.
https://keysandcosts.co.uk/tools/stamp-duty.html?src=fb-sdlt-01

Open tool

Draft · simulation only · 2

Moving costs

Audience hypotheses · not user research: People moving home

Planning a move? List the costs you already know, then check what still needs a quote.
https://keysandcosts.co.uk/tools/moving-costs.html?src=fb-move-01

Open tool

Draft · simulation only · 3

Renting

Audience hypotheses · not user research: People renting

Getting ready to rent? Open the renting journey and review the next step before sharing private details.
https://keysandcosts.co.uk/rent/?src=fb-rent-01

Open tool

Draft · simulation only · 4

Mortgage calculator

Audience hypotheses · not user research: People comparing mortgage scenarios

Exploring a mortgage? Review the amount, rate and term you enter. A calculation is not a lender’s offer.
https://keysandcosts.co.uk/tools/mortgage.html?src=fb-mort-01

Open tool

Draft · simulation only · 5

Rental yield

Audience hypotheses · not user research: Landlords

Looking at rental yield? Review the income and costs you enter, and the limits shown with the result.
https://keysandcosts.co.uk/tools/rental-yield.html?src=fb-yield-01

Open tool

Draft · simulation only · 6

Selling costs

Audience hypotheses · not user research: People selling a home

Preparing to sell? Gather your cost estimates before opening the selling costs calculator.
https://keysandcosts.co.uk/tools/selling-costs.html?src=fb-sell-01

Open tool

Draft · simulation only · 7

Stamp duty calculator

Audience hypotheses · not user research: Home buyers

Before calculating stamp duty, check which location and buyer circumstances the tool is using.
https://keysandcosts.co.uk/tools/stamp-duty.html?src=fb-sdlt-02

Open tool

Draft · simulation only · 8

Moving costs

Audience hypotheses · not user research: People moving home

A moving budget starts with your assumptions. Review each input and keep costs you do not know marked as unknown.
https://keysandcosts.co.uk/tools/moving-costs.html?src=fb-move-02

Open tool

Draft · simulation only · 9

Renting

Audience hypotheses · not user research: People renting

New to renting? Work through one step at a time. Use the reference information and note what needs checking.
https://keysandcosts.co.uk/rent/?src=fb-rent-02

Open tool

Draft · simulation only · 10

Mortgage calculator

Audience hypotheses · not user research: People comparing mortgage scenarios

Comparing mortgage assumptions? Change one input at a time and review the result and its limits.
https://keysandcosts.co.uk/tools/mortgage.html?src=fb-mort-02

Open tool

Draft · simulation only · 11

Rental yield

Audience hypotheses · not user research: Landlords

A yield figure needs context. Read the tool’s input labels and reference information before interpreting it.
https://keysandcosts.co.uk/tools/rental-yield.html?src=fb-yield-02

Open tool

Draft · simulation only · 12

Selling costs

Audience hypotheses · not user research: People selling a home

Before using a selling cost result, review the assumptions and any items it does not include.
https://keysandcosts.co.uk/tools/selling-costs.html?src=fb-sell-02

Open tool

Draft · simulation only · 13

Stamp duty calculator

Audience hypotheses · not user research: Home buyers

Have your buying circumstances changed? Review your stamp duty inputs again before relying on an earlier result.
https://keysandcosts.co.uk/tools/stamp-duty.html?src=fb-sdlt-03

Open tool

Draft · simulation only · 14

Moving costs

Audience hypotheses · not user research: People moving home

Keep a moving cost estimate separate from confirmed quotes. Review the inputs before your next decision.
https://keysandcosts.co.uk/tools/moving-costs.html?src=fb-move-03

Open tool

Proposed calendar

Create one draft each hour; review before publishing. Proposed trial: one Facebook post daily, alternating 12:30 and 18:30 Europe/London. These times are hypotheses, not algorithm guarantees.

  1. · 12:30 Europe/London · Stamp duty calculator · fb-sdlt-01 · Draft · simulation only
  2. · 18:30 Europe/London · Moving costs · fb-move-01 · Draft · simulation only
  3. · 12:30 Europe/London · Renting · fb-rent-01 · Draft · simulation only
  4. · 18:30 Europe/London · Mortgage calculator · fb-mort-01 · Draft · simulation only
  5. · 12:30 Europe/London · Rental yield · fb-yield-01 · Draft · simulation only
  6. · 18:30 Europe/London · Selling costs · fb-sell-01 · Draft · simulation only
  7. · 12:30 Europe/London · Stamp duty calculator · fb-sdlt-02 · Draft · simulation only
  8. · 18:30 Europe/London · Moving costs · fb-move-02 · Draft · simulation only
  9. · 12:30 Europe/London · Renting · fb-rent-02 · Draft · simulation only
  10. · 18:30 Europe/London · Mortgage calculator · fb-mort-02 · Draft · simulation only
  11. · 12:30 Europe/London · Rental yield · fb-yield-02 · Draft · simulation only
  12. · 18:30 Europe/London · Selling costs · fb-sell-02 · Draft · simulation only
  13. · 12:30 Europe/London · Stamp duty calculator · fb-sdlt-03 · Draft · simulation only
  14. · 18:30 Europe/London · Moving costs · fb-move-03 · Draft · simulation only

24 / 48 hour review

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